Main Street Entrepreneur

Thought Leaders

Prioritize This Tool to Increase Customer Satisfaction During a Recession

Giving your customers what they really want will help you operate more efficiently from a digital perspective and more importantly, lead you through the potential recession.

Leadership

This Is Your Secret Weapon for Better Customer Experience

采用该模型将有助于团结你的客户facing teams, so they can focus on providing a singular, cohesive experience to consumers, no matter where or how they buy.

Growing a Business

Stop Waiting for a Big Idea. Success Is All About This One Thing, Says This Health and Wellness Leader.

Gregg Throgmartin, CEO of Skin Laundry, discusses the global growth of the skincare company.

Growing a Business

This Important Website Feature Is Crucial For Your Business

The one thing you should be aware of is the power of real-time conversation with a customer.

Leadership

Infusing Family Recipes with Innovative Dining

Chef Jason Helfer has created an employee culture at his family restaurant, Peasant Village, that shines through in the elevated customer service they provide.

Growing a Business

Use These Top 7 Customer Onboarding Practices to Effectively Promote a Digital Product

Let's look at seven customer onboarding practices that should be used to promote digital products.

Science & Technology

This Company Built a New Kind of Robot: 'It Moves the Way People Move'

Greg Lynn, CEO of Piaggio Fast Forward, Inc. discusses his company's path to innovation.

Growing a Business

By Women, For Women: A Space To Build Your Career

With the goal of supporting women in their career journeys, Cate Luzio founded Luminary, a professional education and networking platform.

Growing a Business

San Angelo is Sweet on This Unique Donut Shop

Ash Cordona never thought he'd own a donut shop, after years in trucking and transportation, but when an opportunity to buy Donutopia fell into their laps, he and his wife Sophea jumped at the chance to own a small business.

Starting a Business

7 Deadly Misconceptions About Entrepreneurship and Starting a Business

Don't fall for these seven cardinal sins when launching a start-up.

Marketing

As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.

Science & Technology

Leveraging Technology for a Better Consumer Experience

Technology can be a tricky thing for a small business. Used correctly, technology can increase revenue and streamline operations.

Starting a Business

You Have a Great Idea, But You Work for Someone Else. What Do You Do With It?

An intrapreneur shares many of the same qualities as an entrepreneur, which path is the best fit for your new business idea?

Marketing

Want to Build Trust in Your Business? It All Starts Online

Creating a positive, compelling brand experience online is the best way to cultivate trust and build a brand consumers turn to first.

Business Process

How To Negotiate Renewed Contracts During Periods of Inflation

Here are three ways entrepreneurs can renegotiate with confidence in the face of persistent inflation.