Business Unusual

Latest: Page 3

Starting a Business

How a Startup Is Helping Retailers by Using Digital Tests in Physical Spaces

An NYC startup applies A/B testing -- common in the digital space -- to convert foot traffic to sales in brick-and-mortar stores.

Starting a Business

How an Off-Season Hobby Grew into a Slick Business

Brent Christensen's Ice Castles creates frozen fantasies, and business is heating up.

Thought Leaders

How a Thirst for Fashion Is Driving Sales for This Hot Accessory

Stylish stainless-steal water bottles have earned celebrities and high-end stores as fans.

Living

'Shark Tank' Update: The Sharks' Sour Reaction to a Vinegar Company Now Tastes Sweet

This Detroit entrepreneur saw her sales soar, even without a shark's investment. Take that, 'Mr. Wonderful.'

Thought Leaders

Scents and the City: Meet the Woman Who Captures Neighborhoods Through Smell

New York's urban jungle inspires a global fragrance empire.

Thought Leaders

Will.i.am: How the Hit Maker is Hitting Hard in Business

Rapper and producer will.i.am steered Black Eyed Peas to pop success by blurring the lines between bands and brands. Now he's applying the lessons he learned in the music business in an attempt to shake up the Silicon Valley status quo.

Innovation

A Storied Winery Runs Toward Tech, Reaps the Rewards

Here's a toast to the Napa Valley mainstay that's fomenting -- and fermenting -- a wine revolution.

Thought Leaders

How This Private-Aviation Training Agency Takes Service to New Heights

SkyAngels is out to make the skies a bit friendlier for flyers.

Innovation

How This Company Is Revolutionizing the Way Farmers Do Their Job

FarmLogs turns to big data to update age-old practices.

Science & Technology

Can These Scooters Cut Down Commutes and Air Pollution?

An electric-charged plan to drive an eco-revolution in Asia.