How a New York Storefront Points Out the Joy of the PencilCW Pencil has the write stuff.

Entrepreneur:Caroline Weaver, owner of CW Pencil Enterprise in New York City.

"Aha" moment:Each day, Weaver—a self-described "obsessive" with a collection from around the world—brought five perfectly sharpened pencils to her college internship. When she complained to co-workers about not being able to find good pencils in the U.S., they joked that she should open a store. After researching the market on writing tools, in November 2014 she plunked down $85,000 from her savings to start an online business. She opened a brick-and-mortar store on Manhattan's Lower East Side this past March.