How This Company Is Revolutionizing the Way Farmers Do Their JobFarmLogs turns to big data to update age-old practices.

Growing up in rural Michigan, Jesse Vollmar watched as technology transformed the world around him, while life on the farm remained labor-intensive and stuck in the past. "There was a widening gap between what was possible and what was actually being applied to agriculture," he says.

In 2012 Vollmar and fellow computer science grad Brad Koch founded Ann Arbor-based FarmLogs. Their goal: to create web and mobile software that gives farmers instant access to soil maps, rainfall statistics and heat mapping and growth analyses to help make farming more efficient and profitable.