Brand Reputation

Branding

These 4 Elements Are Key to Branding Your Business

In today's world of rapid startup growth, branding your company is essential to stand out from your competitors and find success.

Branding

How to Form a Clear Voice and Tone for Your Brand

Your brand voice is your means to creating an authentic connection with your audience.

Marketing

10 Reasons Why Your Brand Needs to Be Online in 2022

The internet has become the great equalizer as opportunities continue to increase in the online space.

Thought Leaders

How Companies Like Facebook Can Fix Their Reputations as Employers

Employees increasingly looking to quit? Here's how some well-placed talent experience dollars can burnish a company's reputation internally.

Marketing

Step 1 to Personal Brand Building is Not What You Think

Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.

Growing a Business

The Relationship Between Reputation and Brand

Brand reputation is the determining factor that decides whether consumers will pay and recruits will apply.

Growing a Business

5 Challenges Confronting Every Business and Their Personal Brand

Personal branding is the most important factor in creating a trustworthy relationship with key players in the industry

Thought Leaders

为什么你需要一个个人品牌to Succeed

Try this exercise to evaluate yourself, your product and your customers so you know what unique value you bring to the market.

Growing a Business

10 Steps to Future Proofing Your Personal Brand for 2022

Get a head start to positioning, packaging and promoting your personal brand in a growing online world.

Growing a Business

How to Cultivate a Customer-Centric Approach to Brand Building

Get a clear understanding of the differences between the top-down and bottom-up business approaches.

Marketing

Digital Branding for Interior Designers

Interior designers need a structured business plan to establish and grow their business online.

News and Trends

Facebook To Get a New Name: Report

The speculation comes at a time when the social media giant is facing immense scrutiny over its business practices

Thought Leaders

5 Traditional Strategies That Will Effectively Grow Your Personal Brand

These strategies have been discussed in terms of growing a brand, but can they also translate to helping people grow their personal brand?

Branding

How to Optimize Your Branding

When it comes to branding, absolutely everything matters.

Marketing

5 Steps to Discovering the Ideal Client Persona for Your High-End Brand

Being sure of who you are as a brand gives you the power to thrive in the luxury market.