Brand Reputation

Thought Leaders

5 Traditional Strategies That Will Effectively Grow Your Personal Brand

这些策略s have been discussed in terms of growing a brand, but can they also translate to helping people grow their personal brand?

Branding

How to Optimize Your Branding

When it comes to branding, absolutely everything matters.

Marketing

5 Steps to Discovering the Ideal Client Persona for Your High-End Brand

Being sure of who you are as a brand gives you the power to thrive in the luxury market.

Marketing

How to Build Reputation in an Industry From Scratch

Is there a way to build a reputation for yourself in a new industry from scratch?

领导

10 Questions to Ask if Your Reputation Is Attacked

Clearly understanding what's happening and carefully planning for a response ensures you'll move forward with focus.

Branding

4 Strategies Drake Taught Me About Branding and Business

Applying some of Drake's strategies to your brand can help you grow your business and influence.

Growing a Business

Don't Forget Branding as You Look to Grow Your Business

If you grow your business beyond your brand, you're doomed to fail.

Marketing

How Working 'Outside' of Your Business Is Key to Running It

Take a fresh look at how you're seen by your prospective customers.

Marketing

If You're Using These Marketing Tactics, You're Hurting Your Brand's Credibility

You'll need good marketing to increase sales in your business, so have a solid strategy.

Marketing

4 Powerful Brand Secrets I Learned Working With Disney

Disney's tactics are skills every entrepreneur should utilize.

Business News

Amazon Redesigns App Logo Again After Comparisons to Hitler

After people on social media claimed that the Amason App logo resembled Hitler's mustache, the e-commerce giant quietly changed their app icon.

Growing a Business

Living Up to Your Online Reputation

This week we talk with Jay Stofer, founder and CEO of NYC business, Lockbusters, who knows that his reputation is everything.

Growing a Business

The Power of Purpose: Fostering Authentic Consumer Relationships in an Era of Woke Capitalism.

Brands are enhancing their social responsibility, resulting in a bigger connection to their consumer base.

Thought Leaders

How to File a DMCA Takedown and Protect Your Reputation

In the age of the internet and social media, it's easier than ever for people to steal intellectual property -- intentionally or unintentionally. The trick is knowing how to combat it when it happens to you.

Branding

Three Branding Assumptions to Avoid

It's critical to understand the realities of effective branding so that brand design and success can be developed based on the target market rather than assumptions.