Brand Reputation
6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors
The best way to get more customers is to be introduced by your current customers.
7 Steps to Take When Preparing a Corporate Apology
If your company makes a mistake, there are important steps you should take to ensure you are saying the right things, the right way.
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
What Factors Determine a Brand's Value?
David Haigh, CEO of Brand Finance, gives insight into the international standard that defines how all brands are ranked.
Netflix刚才教企业家狗万官方About Mitigating a PR Nightmare
Netflix's response to its Kevin Spacey PR crisis shows that nothing is more important than protecting the brand you've worked so hard to build.
3 Branding Goals I Know You Can Accomplish This Year
Establishing and achieving branding goals early on will inevitably leave your clients with a positive perception about your company for years to come.
Lax Online Security Can Destroy Your Brand Overnight
Protecting your brand requires much more than picking a good password, though that is an important start.
How Brands Use Twitter Banter to Gain Clout
Twitter still is the place for quick, clever conversations with your audience. Endear yourself to followers and emphasize your culture with these tips.
A New CEO May Improve Uber's Tarnished Brand, but It Should Never Have Needed Brand Rehab in the First Place
Ousted CEO Travis Kalanick provides lessons on avoiding brand self-destruction.
The Secrets to Successfully Managing Your Company's Reputation
Getting reviews is the first place to start.
The Psychology of Brand Loyalty: 5 Key Takeaways
Is brand loyalty dead? Nope, not from this contributor's perspective.
How this Entrepreneur is Disrupting the Audio Broadcast Space
Amit wants to make audio entertainment popular with his podcast network
If You Want Your Concept to Work, Hire a Celebrity
The process of building brand through celebrity involves lots of money and risk.
Why Facebook and Google Want to Market Your Reputation Online
Social proof is critical when creating influence and trust.
Does Your Reputation Need Rehab?
Even if your product and company are solid, if the consumer's perception of you is negative or damaged, sales of your product and company can suffer.