Brand Reputation
The 7 Biggest Social Media Fails of 2017
You don't want customers having an unintended laugh at your expense, do you? Here's how to protect yours.
Building a Fan Following by Tapping Into Customers' Passions
巴里美光,美光的总统'Car Crazy Central' TV star, breaks down his four-step secret to building brand loyalty.
Expert Speak: Three Hoteliers Share Their Success Strategies
Entrepreneur India spoke to three industry leaders to understand what helps them clock successful business despite several challenges in the domain
Forget The Smoke, Look in the Mirror: The Post-Truth PR Playbook
In an increasingly transparent, connected world, artifice and deception fool no one. In the end, your company's only defense against PR disaster is stakeholders' forthright adherence to your highest values, from top to bottom.
Take Care Of Your Brand And It Will Stand Out On Its Own
Positive relationship with customers help you build your brand in an indirect way
How to Build Your Online Reputation
Take a look at the three building blocks of any successful online strategy.
Why Entrepreneurs Need to Avoid Fake News
Many people, businesses and government agencies have had to pay big costs due to the fake news epidemic.
5 Steps to Getting Your Brand 'Hired' in the Real World
Take, for instance, what happened with Tidy Cats litter.
4 Simple Tips for Finding Your Brand's Voice
Every company must determine the right tone to set for themselves.
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Are You Losing Followers? Ask Yourself These Questions.
It's time to get brutally honest. If your growth has stalled out, or never quite took off like you'd hoped, ask yourself the following questions.
25 Ways to Ask for a Referral Without Looking Desperate
Make it as easy and enjoyable as possible for your clients to let people know that you do good work.
Can a Brand Bring Back Its History and Make It Relevant?
What small businesses can learn from Carl's Jr.'s branding about-face.
Retail Storytelling – An Art of Building a More Human Brand
Stories that form an emotional connect with the customer are remembered for a long time.
7 Reasons to Take Pride in Your Work or Go Do Something Else
A small inadvertent comment, a carelessly dropped sentence, body language, all lead to formulation of opinions.