Brand Reputation
More Posts on Brand Reputation
Adidas Took Too Long to Drop Kanye West. A Behavioral Economist Reveals 3 Mental Blindspots That Could Explain The Company's Failed Response.
Adidas waited much, much longer than other companies that cut ties with Ye, but why is that? This dangerous judgment error could cost the company its reputation — and they occur more often than you think.
3 Questions That Will Improve Your Personal Brand
Entrepreneurs have long been quick to adopt new marketing trends, and personal branding is no exception.
Got an Unexpected Media Inquiry? Don't Panic — Do These 4 Things Instead.
When a reporter calls out of the blue, many people panic — or worse, they hide. Instead, take a deep breath and do these four things so you can determine the best way to respond.
The Secret to Building Brand Devotion is Not a Loyalty Program. Here's What Customer's Really Want.
The idea of consumer loyalty has been around for centuries. But with a growing consumer appetite for privacy and control, it may be time to rethink the traditional brand relationship.
If You're Not Thinking About Brand Equity, You Should Be. Here's Why.
企业必须始终如一地交付无摩擦experiences that cater to customer needs and preferences.
Want Your Business to Grow? Ask Yourself This Question Every Time You Make a Decision.
Building an authentic brand that can evolve with your company correlates directly to the consistent growth of your business.
The Branding Secret Lyft, Southwest and Starbucks Use That Your Business Should Too
On developing more "human" brands.
These 4 Elements Are Key to Branding Your Business
In today's world of rapid startup growth, branding your company is essential to stand out from your competitors and find success.
How to Form a Clear Voice and Tone for Your Brand
Your brand voice is your means to creating an authentic connection with your audience.
10 Reasons Why Your Brand Needs to Be Online in 2022
The internet has become the great equalizer as opportunities continue to increase in the online space.
How Companies Like Facebook Can Fix Their Reputations as Employers
Employees increasingly looking to quit? Here's how some well-placed talent experience dollars can burnish a company's reputation internally.
Step 1 to Personal Brand Building is Not What You Think
Most personal branding advisors will incorrectly tell you that the first step of personal brand building is creating content.
