Customers
3 Ways to Authentically Brand Yourself as Customer Friendly
Three strategies to improve your customer experience and create a brand of CX excellence
7 Surefire Ways to Turn Your Low Customer Retention Rates Around
Customer loyalty is key to building a thriving business.
Why Do Your Customers Really Buy from You?
As a customer-conscious business, it is essential to sell the hole, not the drill.
How to Tell Your Bullying Client to Politely (and Professionally) Get Lost
Succumbing to a client's unreasonable demands and tantrums is an easy mistake for business owners to make.
The Biggest Small Business Lessons Learned From Owners and Reviewers
Behind the Review celebrates 100 episodes of small business experience, talking about everything from review response to great customer service, to hiring and firing employees.
Partners Over Partnerships: How Authentic Customer Lifetime Value Can Drive Growth
Customers have many options to choose from, and they don't buy from you just because you want them to — your motives really attract them.
Jamie & Kayla Giovinazzo of EAT CLEAN BRO on Creating a Meal Prep Business
Interview with owners of Eat Clean Bro Jamie & Kayla Giovinazzo about prioritizing every customer, the business of healthy food, and building a culture with clear communication.
How Dogpatch Games Wrote the Rulebook for Tabletop Gaming Customer Service
In this episode, hear how Shannon Newton used customer service and event planning to turn Dogpatch Games into a community staple — and more than a board game store.
Pat Flynn Teaches You How to Build a Revenue Generating Audience
Building an audience is the key to growing your business. But how do you do that?
From Z to Alpha — A Few Tips to Help You Understand the Next Generations of Consumers
Here are some need-to-knows about Generation Z and Generation Alpha.
Putting You in Your Business
Small business owners know that they put their heart and soul into their businesses, but how much of their own personality should shine through?
How Franchisees Can Use Technology to Change Consumer Behavior
Here's how franchisees can tap into consumer behaviors using strategic messaging and offers that speak to clients wants and needs.
Charlie Eblen of Single Tree BBQ on Becoming the "Nike of BBQ"
The founder of Single Tree BBQ talks about building community with the perfect plate of barbecue, capturing customer data, and the power of podcasting and online storytelling.
3 Simple Ways to Use Trust and Transparency to Foster Long-Term Success for Your Business
It can be extremely tempting to mix imaginary future successes with the reality of the present moment to make your startup seem like the best investment out there — but you need to be honest with your customers. Here's why.
Redefining Customer Engagement in a World Where Data Privacy Reigns
In a world where "easy data" will increasingly evaporate, companies risk spending lots of money on engagements or clicks that don't convert.