Niche marketing
Why You Should Polarize Your Client Base Just Like an Online Dating Site
Sites such as Farmers Only and Christian Mingle have a customer filter built right into the names.
8 Strategies for Expanding a Niche Product Into New Markets
If your product is thriving with one customer base, it's time to grow past the comfort zone.
Finding the Hidden Market That Your Business Is Missing Out On
Stereotypes can inadvertently prompt you to ignore important customer segments -- consumers who could become your top buyers.
How You Market Your Product Depends on Your Competition
Are you customers still doing things the old way, or have they moved on? The early days of handheld calculators provides a good example.
7 Steps to Defining Your Niche Market
Aiming for the right customers? Use this seven-step process to develop a profitable niche.
Who Is the Target Audience for Your Business Plan? Hint: More People Than You Think.
It's not just investors or bankers who'll want to see your plan.
5 Steps to Carving Out a Niche Business
While you should always strive to offer high-quality products and great service to your clients, being the best at something can be harder than being the first to arrive to a new category or niche.
To Grow Your Business, Get Beyond These 4 Entrepreneurial Cliches
You probably don't need anybody telling you what has to be done to succeed, though some suggestions on how to do it would be helpful.
The 3 Questions You Have to Answer to Get Your Customers Eager to Buy
Apple makes a good phone but the Pavlovian response of their customers has as much to do with psychology as product quality. You can leverage the same marketing insights as the big brands.
The One-Question Shortcut to Identifying Your Niche Market
The quickest way to increase the value of your product or service is to carefully consider who will value the most from it and marketing to them.
As 'The Walking Dead' Thrives, So Do Zombie Survival Camps
America has an insatiable appetite for the undead -- and survivalist zomb-preneurs are rising up to meet the creepy demand.
Go Guerrilla! 5 Unorthodox Ways to Market Your Brand
Most guerrilla marketing by nature is small in scale, but it's the shared links, laughs and likes that will make the campaign a big success.
The Bizarre Ways Niche Dating Services Are Pairing People Off
You can now find a mate based on the compatibility of your pheromones, voice pitch and dietary restrictions.
'Infuse Your Personal Passion Into Everything You Do'
A laser-focus on an underserved market can help catapult your entrepreneurial success, as in the case of these two business owners.
An Insider's Perspective on Wooing Investors to Your Startup
Step one to making a winning investor pitch is talking a mental seat on the opposite side of the table to look at your company as they will.