Niche marketing
The 3 Keys to a Successful Crowdfunding Campaign
Planning, attention to detail and plenty of work are necessary for crowdfunding success. Like everything else.
Looking to Stand Out? Stake Out Your Niche
Our expert says that when competing against major, established players, differentiating yourself is the key to success.
Start These 8 Niche Cleaning Businesses
Whether you want to start a stand-alone business or add these services to your existing cleaning company, here are eight business ideas you might want to consider in the cleaning industry.
How to Position a Brand for Breakthrough Success
The former COO of Red Bull gives his insights on how to make a product truly stand out, whether it's a new or revamped offering.
How Blind Smartphone Users Helped This Startup Test the Waters
The co-founder of Fleksy explains how focusing on a niche demographic prepared him for the mass market.
How Niche Players Can Compete Against Big Brands
Being the little fish in a small pond can be advantageous for young entrepreneurs.
Defining Your Market in 7 Steps
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.
College Entrepreneur Dives Into Niche Business
A University of Oregon grad turns his love of coral into a thriving niche business.
How a Leather Designer Keeps Musicians Traveling in Style
Ryan Barr, founder of WhippingPost.com, makes durable leather goods for musicians, including a "picker's wallet" with a dedicated stitched pocket for a guitar pick.
Startups Take on the Business of Education
A growing number of companies are trying to solve problems facing the education industry -- and they're coming up against a unique set of challenges.
To Find Your Next Great Business Idea, Narrow Your Focus
A winning business opportunity often isn't obvious at first. Successful entrepreneurs can identify new niches and whether they can be profitable.
Four Fitness Startups Find a Unique Workout Niche
Boutique health clubs are competing with established players like 24 Hour Fitness by creating unique ways to break a sweat. Here are four that are changing the way we work out.
Eggs? Grilled Cheese? Food Chains Say 'Niche' Pays
Restaurant franchises with a narrow--or even singular--focus are serving up high-concept takes on familiar, simple foods. Here's how to do one thing, and do it well.
如何有限公司mpete with the Big Chains? Think Locally
With the nation's biggest retailers stocking their shelves with specialty items, the threat to mom and pop merchants is disconcerting. And while size matters, there are ways local retailers can take advantage of their less imposing presence.
Fertility Yoga, Anyone? Entrepreneurs Tap Growing Holistic Niche for Women
With more women struggling to conceive, a cottage industry of yoga centers, acupuncturists and nutritionists has cropped up to help.