Niche marketing
Stop Shooting For the Moon! Raising Prices Won't Raise Your Profits. Catering to a Niche Will.
Stick with appealing to a niche audience before building out. Here are three ways how.
9 Startups Changing the Fabric of Fashion
Consumers increasingly demand products that cruelty-free and sustainable, but with no compromise in quality.
Dear Entrepreneurs: Small Is Still Beautiful
What's so great about taking it to the next level? Bigger doesn't mean better, or more successful, over the long term.
How to Stand Out From the Crowd as a Digital Marketing Agency
Old -fashioned advertising and pricing transparency is a good start.
3 Trends That Will Shape Crowdfunding in 2017
The market is evolving, and so are the products that help drive it. Consumers and backers alike are on the lookout for customizable solutions to everyday problems.
It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One
If your product or service falls short of great, your company won't last long.
2 Tech Trends That Will Help You Focus
Small businesses should take advantage of an online marketplace to sell niche products.
7 Books Every Marketer Should Read Before Selling Anything
From telling compelling stories to breaking down the 80/20 rule, master marketers show there's always a way to study the landscape and position your brand for success.
Fuel Your Business by Answering These Two Questions
You can't be all things to all people. Find your niche.
5 Quirky Businesses That Found the Perfect Niche
Afraid that not enough mourners will show up at your funeral? There's an entrepreneur for that..
6 Tips to Successfully Transition From Your Day Job to Your Own Business
If you truly want to change your life by launching your own company, these six suggestions will put you on the path to success.
如何细分微-Companies Will Rule the Business World
Know a lot about just one thing? You may be uniquely positioned for entrepreneurial success.
These App Designers Have Carved Out Niches in Areas Like the Pet and Investment Industries
It's a cluttered app market out there, but these four companies have found a way to stand out.
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.