Niche marketing
Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry.
When I walked into Hallmark and saw "Sweet Darts," darts inscribed with the words 'I'm Stuck On You," I smiled. Seeing my name on the back never got old.
Stay Ahead of the Competition With These 6 Content-Marketing Trends
Vibrant new marketing tools such as automation, complex niches and artificial intelligence will help your business lead the pack.
3 Millennial Marketing Tips From Taylor Swift
Fans don't just buy a concert ticket from Taylor Swift; they buy into her world.
8 Ways to Ensure Market Domination
Creating a unique niche like bacon-infused vodka and diversifying product like CDs at Starbucks will help to seal your deal to ultimate success.
How the Tacky Sweater Holiday Novelty Became Big Business
Tipsy Elves has moved beyond the national ugly Christmas sweater phenomenon and into bigger markets.
How LeagueSide Found Big-Time Opportunities in Small-Town Sports
The founders of this startup took their passion for sports and filtered it into a successful niche business helping youth athletic teams.
The 'Short Guy Problem' in Clothing Stores Spotlights the Limits of Big Brands
The founders of clothing retailer Ash & Anvil are helping shorter men stand a little taller by filling a niche larger companies have consciously ignored.
4 Fatal Sharing Economy Mistakes
Uber and Airbnb are exalted examples of sharing-economy success. Many more companies you've never heard of illustrate what not to do.
5 Marketing Lessons Learned Watching Donald Trump Run for President
Marketing is successful when you know who loves you. Marketing failure is trying to make everybody like you.
Craft Brewers: This Is What Your Customers Want
Knowing who's buying craft beers will help you market to your target audience.
及鹿兄鼠弟效应:为什么你应该有限公司nsider Marketing to Multiple Audiences
Choosing the right message often requires you to target two or more audiences with very different interests.
5 Ways Niche Brands Can Build a Massive Community
Unlike large companies with many stakeholders, a focused entrepreneur in a niche market has a leg up in building community by virtue of their common bond around a narrow topic.
Why Your Target Market Is Not, That's Right, Not Important
Instead, zero in on "the profitable niche."
3 Fears That Keep Your Business From Growth
It requires courage to choose the entrepreneurial path, and more courage is needed to see how far it leads.
The Brand Builder: HRH Princess Reema Bint Bandar Al Saud
Alfa International's former CEO Princess Reema is focusing on the brand proliferation of Baraboux, a better leathers line of ergonomic luxury bags.