Marketing - Page: 8

6 Marketing Pitfalls That Can Haunt Your Company

From lack of compelling content and proper analytics to data that's too siloed, how to avoid the most prominent marketing department bugaboos.

Chris Kille

Chris Kille

Do You Need to Copyright Your Logo? Here's What You Need to Know.

Is your logo safe? As a brand expert and CEO of a logo design company, I'll reveal whether you're exposing your brand to risk.

Zaheer Dodhia

Zaheer Dodhia

You Already Have a Personal Brand. For Your Business to Succeed, You Must Take Charge of It.

A personal brand isn't a fake persona, and it's most definitely not exclusive to celebrities or chiefs of multinational companies. As an entrepreneur, it's vital to start curating your existing one — here's how.

Rosie Parsons

Rosie Parsons

4 Guiding Principles for Building and Deploying a Great PR Strategy

Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.

Jonathan Jadali

Jonathan Jadali

How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty

Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here's how (and why).

David Nelsen

David Nelsen

5个步骤构建一个有效的个人教练Brand and Stand Out in a Crowded Market

As a coach, how do you differentiate yourself from the sea of other coaches and build visibility that can attract the right clients to you? Here are a few tips.

Marina Byezhanova

Marina Byezhanova

Harness This Effective Public Relations Practice for A Better Online Presence

Your business may be caught up in new marketing, but effective marketing comes by connecting directly to journalists and your audience

Jigar Thakkar

Jigar Thakkar

This Expert Shares 5 Tips for Marketing a Boring Product

Just because your product or service isn't all that exciting, doesn't mean you can't get customers excited about it. Here are some strategies that will help them become more emotionally invested in what you offer.

John Boitnott

John Boitnott

In the Fight for Privacy, Web Cookies Are Disappearing. Here's What That Means for Your Company's Advertising Strategy.

Privacy is becoming prioritized and third-party cookies are disappearing. Instead of spending more to reach the exact same audience, businesses will have to find another way to help them reach their audiences more efficiently and effectively.

Joshua Kreitzer

Joshua Kreitzer

This Tool Is the Key to Enhancing Your Social Media Presence

Social listening tools can be a great addition to your social media and marketing incentives. Here's what to look for when deciding on the best app for you.

Aleh Barysevich

Aleh Barysevich

As Inflation Soars, Consumers Want More Rewards and Shopping Incentives. Here's How to Give Them What They Want

With inflation becoming a pressing concern for most consumers, the desire for rewards and other shopping incentives has increased. We examine these incentives' impact on consumer shopping behavior and brand affinity.

Jordan Glazier

Jordan Glazier

3 Ways to Supercharge Your LinkedIn Marketing Today for Tomorrow's Growth

What are the best tips to make LinkedIn your champion marketing channel? Here's your answer.

Austin Rotter

Austin Rotter