Business Travelers: Is Loyalty Dead?Airline and hotel loyalty programs have undergone some significant changes in the last few years.
This story appears in theMay 2015issue of狗万官方.Subscribe »
Upgrades and other perks have been the promise of airline and hotel loyalty programs since the early 1980s. More than 30 years on, loyalty has been devalued.
Exhibit A: This spring United Airlines overhauled its MileagePlus program to award miles based not on distance flown but on price paid per ticket (following a similar move by Delta Air Lines). Now a flight that once earned you 1,000 points may earn just 300.