Loyalty Programs

How Brands Can Turn Short-Term Rewards Into Long-Term Loyalty

Understanding the differences between true customer loyalty and reward programs can help brands build lasting relationships with their customers. Here's how (and why).

David Nelsen

David Nelsen

7 Ways Leading Companies Boost Repeat Sales

For long-term success, businesses need to have customers coming back again and again for products or services.

Nicholas Leighton

Nicholas Leighton

3 Secret Reasons Why Your Brand Needs a Rewards Program

As brands constantly invent new ways to engage with their audience, customers are rising to the challenge and are concurring with new technology faster.

Christopher Tompkins

Christopher Tompkins

Beyond Art and Crazy Tweets: NFT Rewards Will Revamp Customer-Loyalty Programs

Artists have already found great success using NFTs to connect with fans, so it makes sense for businesses to follow suit.

Ariel Shapira

Ariel Shapira

This New Credit Card Can Help You Buy A Home. But Creating It Was Nearly Impossible.

Bilt is a loyalty program and credit card designed to help people towards home ownership. But to make it work, this entrepreneur had to fail repeatedly.

Nate Hopper

McDonald's Just Launched Its Loyalty Program. Here's How to Make Yours Succeed.

These three tips will help your franchise roll out its loyalty program.

Abhik Choudhury

Abhik Choudhury

Why Trust and Incentives Help Consumers With Better Brand Selection

More than 90 percent of people trust family and friends' brand recommendations. Just 38 percent trust info from advertisers.

Sarah Austin

Sarah Austin

Cost and Value of Discounts -- An Entrepreneur's Dilemma

Multiple 3rd party aggregators with their exclusive loyalty programs have a tough task--to make money for themselves, to provide attractive benefits to subscribers, and to ensure the restaurant partners get lucrative business

Aniruddha Patil

How Brands Can Use Affiliate Marketing to Increase Their Marketing ROI

Marketing is essential but never cheap, so upping your ROI is the name of the game.

Angela Ruth

Angela Ruth

3 Ways to Build the Rewards Program Customers Want

To earn your customers' devotion, remember that loyalty is a two-way street. To get it, you've got to give it.

Rashan Dixon

Rashan Dixon

Why You Should Launch a Loyalty Program in 2018

A loyalty program can benefit your business in many different ways.

Kimberly de Silva

Your Customers Owe You Nothing (But You Owe Them Your Loyalty)

Customer loyalty in the current era is a rapidly changing space, with more and more companies building their own tech-driven programs, or leaning on an existing or open platform.

Fahad-Quentin Bahar

Fahad-Quentin Bahar