'This Is My Life Now': Man Hysterically Documents Elon Musk's 'X' Sign Blaring Flashing Lights Into His Bedroom WindowThe sign, reportedly put up without a permit, is shining bright at X HQ in San Francisco.

ByEmily Rella

没有短缺伊隆麝香的戏剧takeover of the platform formerly known as Twitter — and now it looks like the rebranding of his purchase to X is not exactly scathe-free, either.

Upon the launch of X, Musk erected a massive, light-up version of the company's logo on the top of its corporate headquarters in San Francisco.

Now, the city of San Francisco is coming after Musk and X, claiming that the (incredibly bright) sign went up without the proper permits and that Musk is denying officials the right to inspection.

X user Matt Binder posted a copy of the documents, which showed that inspectors were denied access to the HQ building two days in a row as the tenant claimed that the signage was a "temporary lighted sign for an event."

Xusers ponderedwhat it would be like to live near the sign. Then one person, Christopher J. Beale, responded with a video from his bedroom.

It's worse than everyone imagined.

However, by early Monday morning, the light was back on, shining brighter than ever.

Is X (formally known as Twitter) staying in San Francisco?

Musk confirmed over the weekend that X would be keeping its headquarters in San Francisco despite publicly trashing the city for months, saying it is in a "doom spiral" due to the mass exodus of major companies.

"San Francisco, beautiful San Francisco, though others forsake you, we will always be your friend," he wrote.

Wavy Line
Emily Rella

Entrepreneur Staff

Senior News Writer

Emily Rella is a Senior News Writer at Entrepreneur.com. Previously, she was an editor at Verizon Media. Her coverage spans features, business, lifestyle, tech, entertainment, and lifestyle. She is a 2015 graduate of Boston College and a Ridgefield, CT native. Find her on Twitter at @EmilyKRella.

Editor's Pick

Related Topics

Business News

Taco Bell Slammed With Lawsuit Over 'Especially Concerning' Advertisements, Allegedly Deceiving Customers

The class action lawsuit claims the chain is advertising more than they deliver.

Growing a Business

How Amazon Got Americans to Spend $12.7 Billion in 2 Days Without Lifting a Finger

It's time for a prime day post-mortem. Amazon Prime Day was bigger than ever. What's next for the world's largest retailer's shopping holiday?

Business News

Mega Millions Jackpot 'Soars' to History-Making $1.25 Billion After Another Week of No Winners

The new jackpot is the fourth largest in Mega Millions history.

Growing a Business

3 Business Lessons I Learned From Playing Video Games

The virtual world of competition has been a masterclass in motivating myself, improving my processes and working with teammates.

Branding

How Social Media Can Build Trust and Engagement Within Your Community

Social media channels offer brands a plethora of opportunities to connect with and engage audiences.