Small Business Encyclopedia
About Encyclopedia

No matter what business topic you're interested in, you'll find our category list is an easy way to navigate our small-business encyclopedia. From Accounting and Advertising to Location and Operations, every topic offers information on the terms that matter most. And if you can't find what you need here, our Terms A - Z list makes tracking down terms a snap.

Popular Terms

Sole Proprietorship

Definition:A business that legally has no separate existence from its owner. Income and losses are taxed on the individual's personal income tax return.

Pricing a Product

Definition:To establish a selling price for a product.

Competitive Analysis

Definition:Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

Network Marketing

Definition:A business model in which a distributor network is needed to build the business. Usually such businesses are also multilevel marketing in nature in that payouts occur at more than one level.

Partnership

Definition:A legal form of business operation between two or more individuals who share management and profits. The federal government recognizes several types of partnerships. The two most common are general and limited partnerships.

Market Research

Definition:The process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business's target market, the industry as a whole, and the particular competitors you face.

Popular Articles

Business News

Katy Perry Sells Music Catalog For Hundreds of Millions—More Than Justin Bieber and Bob Dylan

The singer sold the rights to all five of her albums for $225 million to British-based Litmus Music, according to a new report.

Fundraising

7 Questions Every Founder Should Ask Potential Investors

Investors ask a lot of questions, but you should also be interviewing them. Here's what to ask.

Business News

Starbucks Faces $5 Million Dollar Lawsuit Alleging Its Fruit Refresher Drinks Don't Contain Any Actual Fruit

On Monday, a judge rejected Starbucks' attempt to dismiss nine out of the 11 claims in the proposed class action suit.

Cryptocurrency / Blockchain

Why Crypto is Back for Banks and Financial Institutions (and Why You Should Take Notice)

Crypto and blockchain products coming back down to earth has translated into heightened authentic interest from massive institutions that can take mass adoption to a new level.

Living

Chris Hemsworth Used to Bomb Auditions. Then This Mindset Shift Made Him a Movie Star, and the Founder of a $200 Million Startup.

The Australian actor won't let himself forget where he came from, and what the point of success is.

Marketing

These Are the Biggest Challenges Women Entrepreneurs Face (and What to Do)

The resistance to paying women-owned businesses fairly for their products and services is a significant hurdle contributing to economic disparities.