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4 Guiding Principles for Building and Deploying a Great PR Strategy
Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.
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4 Guiding Principles for Building and Deploying a Great PR Strategy
Attracting attention to your brand is one thing, but sustaining it over time while sticking to your brand story, is what PR strategy is all about.
Ensuring Business Continuity Amidst The Coronavirus Pandemic
In PR, we are constant in many things, and facilitating communications during these times is most definitely one of them. But of course, the way we interact, and the issues we will deal with in the future may change- only time will tell.
The Role of PR in the Changing B2B Landscape
A solid PR strategy can make a company scale new heights and can enable companies to connect with partners, suppliers, customers and investors that help them grow
My Love Affair With Comfort and Why I Had to End It
许多who become entrepreneurs are self-starters, others need a little nudge -- still others, an ultimatum.
PR for Tech Startups: the Who, When, Why, How and How Much
How to pick the right PR person, firm or agency.
5 Cases of PR Done Right (Infographic)
As social media makes even the smallest brand mistakes highly visible, smart reputation management is more important than ever. Here are five cases where brands got it right.
Hello, 'Waffogato': Has the Cronut-Creator Gone Too Far for PR?
Pastry chef Dominique Ansel may have turned out one too many buzz-friendly mashups to be taken seriously.
How to Separate the PR Pros from the Posers
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
How to Make Company Announcements in Buzzworthy Ways
With J. Crew debuting a new catalog on Pinterest and MTV announcing its Video Music Award nominees on Instagram and Vine, it seems relying solely on press releases is a strategy of the past.
How to Get the Most From Your PR Firm
These eight tips can enrich a startup's experience with a public relations agency.
5 PR Tips From Bond, James Bond
The fictional British spy, code name 007, offers some helpful -- if lighthearted -- reminders for how to promote a business.
How PowerVoice Is Cashing In on Paid Tweets
PowerVoice enables social media personalities to promote brands for bucks.