Loyalty Programs
How Expedia Wants to Help Small Businesses Save on Travel Costs
The online travel agency wants to offer small businesses the same perks that larger companies get.
The Future of Mobile Payments Awaits Your Fingerprint
What mobile payment technology means for ecommerce and retail startups and four ways to leverage it.
Is a High-Tech Customer Loyalty System Right For You?
Here's what you need to know about starting a loyalty program that keeps customers coming back.
3 Must-Have Memberships for the Small-Business Traveler
If you spend time on the road, keep these in your wallet -- for less than $100 per month each.
Business Travelers: Is Loyalty Dead?
Airline and hotel loyalty programs have undergone some significant changes in the last few years.
3 Ways to Increase Customer Loyalty
People remain committed to a brand they feel a connection to.
Big Brands Form Mega Customer Loyalty Program
With participants including Macy's, Rite Aid and more, the coalition could shake up traditional rewards programs in the U.S.
Sharing Economy Sets Sights on Business Travelers -- But Will They Bite?
Airbnb and Uber both announced new services exclusively targeting businesses, but will travelers look beyond a host of security and regulatory issues plaguing the sharing economy?
Why Airline Loyalty May No Longer Pay Off
Reward programs have been eroding over the last 10 years as airlines shift their devotion to cold, hard, calculable dollars.
3 Keys to Measuring the Success of Your Loyalty Program
Launching a customer-loyalty program isn't enough. To make it worth your while, you need to ensure you are getting the most out of it.
A Checklist to Get Your Customer-Loyalty Program Off the Ground
With more companies vying for consumers' attention (and money), businesses need to create loyalty programs to get customers on board and to stay. Here is a checklist to create a program in the digital world.
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
One of the easiest ways to turn customers into loyal followers is to show them that you care.
4 Unconventional Ways to Turn Customers Into Brand Advocates
与竞争激烈,imperative for brands to establish mindshare. Here are a few ways to turn your customers into marketing machines.
How Rewards Are Running Loyalty Programs Into the Ground
Businesses should tweak their plans to inject a more human focus rather than emphasizing steep spending or quick expirations.