Customer Loyalty

Science & Technology

Why Verifying User Identities Is a Good Thing For Your Customers and Your Business

Online marketplaces are starting to authenticate users, and it's a key component to creating a safer environment for digital communities to thrive.

Business Ideas

6 Positive Changes That Come When You Start Showing Authenticity in Your Business

At first, raw authenticity makes you feel vulnerable and uncomfortable. But it pays off.

Growing a Business

How Customer Enablement Drives Product-led Growth

Product-led growth is about enhancing the customer onboarding experience while adhering to a low-touch or no-touch model to encourage a self-serve approach. This article covers how product-led development is utilized to create a positive brand experience leading to better customer success.

Thought Leaders

3 Bulletproof Strategies For Boosting Sales With Existing Customers

Capitalizing on your customer's current needs to push more sales is the secret sauce for many businesses. Follow these three strategies for best success.

Growing a Business

Want Your Business to Succeed? Use These Tips to Understand Your Customer

Understanding your customer's needs and how to solve them is crucial to your success.

Growing a Business

How to Automatically Increase Your Customer Lifetime Value

Here are the basics of customer lifetime value, how to track it and how one personalized customer outreach strategy can dramatically boost your score and your income.

Growing a Business

Accelerate Growth by Seeing Your Business Through Your Clients' Eyes

Being a client of my company before becoming its CEO helped me take the business to new heights.

Marketing

How to Build Brand Awareness and Loyalty

There are a number of elements that must come together to create a brand identity that resonates and lingers in a target market's memory.

Growing a Business

A Loyal Brand Attracts Loyal People

采访Fresh & Co. CEO George Tenedios about the importance of mentorship, building a dedicated team, and how hospitality is a labor of love.

Marketing

3 Secret Reasons Why Your Brand Needs a Rewards Program

As brands constantly invent new ways to engage with their audience, customers are rising to the challenge and are concurring with new technology faster.

Marketing

Use These Strategies From Apple, Starbucks and Adidas to Build Long-Term Customer Loyalty -- And Don't Make Amazon's Mistake

Building long-term customer loyalty is a difficult proposition, requiring more sustained effort than it does to merely attract customers. Most successful companies rely on these three principles to secure it.

Marketing

Branding Is More Than an Accessory: It's the Foundation of Any Business

Developing a strong brand is crucial to a business's success. You run the risk of losing your company's identity without a branding strategy.

Thought Leaders

Consistency That Keeps Customers Coming Back

Brick 3 Pizza Owner Demetri shares the secret behind making food your customers want to eat 6 days a week and managing a staff that welcomes customers in like family.

Science & Technology

Beyond Art and Crazy Tweets: NFT Rewards Will Revamp Customer-Loyalty Programs

Artists have already found great success using NFTs to connect with fans, so it makes sense for businesses to follow suit.

Franchise

Subway Has a Track Record of Handling Its Business Crises Poorly. Here's What You Can Learn From the Chain's Shortcomings.

Learn how to handle your personal "fake tuna" PR nightmare before it comes.