客户Loyalty

Growing a Business

Don't Be Complacent: 13 Proven Ways to Improve Your Business

The best time to tweak your business for the better is when everything is already going well.

Growing a Business

If You Want Customers to Be Passionate About Your Brand, Follow These 10 Commandments

You must connect with customers on an emotional level to become a 'passion brand.'

Marketing

Your Customers Owe You Nothing (But You Owe Them Your Loyalty)

客户loyalty in the current era is a rapidly changing space, with more and more companies building their own tech-driven programs, or leaning on an existing or open platform.

Growing a Business

How Do You Find Your First Customers?

The chairman of DocuSign explains how to turn a company's first customers into valuable ambassadors.

领导

To Keep Customers Loyal Trust That They Can Handle the Truth

You can't count on lifetime fans unless you've seeded your brand image with transparency. Create the kind of open dialogue with customers that fosters loyalty for the long haul.

Starting a Business

Ever Wonder Why YouTube Hasn't Destroyed America's Funniest Home Videos?

More than five million people watch the show every Sunday because it's very good at delivering what its audience wants.

Marketing

5 Tips for Quickly Reducing Customer Churn

To increase loyalty, businesses must realize that their relationship with the customer does not end with closing a sale, that's where it actually begins.

Branding

How to Differentiate Your Brand With Customers Who Crave Experiences

One hotel brand found its guests want a special experience at each location.

Growth Strategies

Four Easy Steps To Harness Customer Trust For Increased Conversions

How potential customers perceive your company and the products and services you offer is what determines whether they will choose you over your competitors.

Marketing

How Do You Get Your Customers to Advocate for You?

Companies that delight their customers receive free word-of-mouth marketing that their competitors miss. Here's a four-step push to get customers spreading the word.

Growing a Business

How to Thrive on Thin Margins In the Subscription Box Industry

A subscription program's success depends on finding and using data to ensure it's well-designed and efficiently run

Marketing

3 Tips to Turn Your Brand Into a Religion

How to make your customers addicted to what you have to offer.

Thought Leaders

10 Essential Customer Service Tips To Make Your Business a Winner

Set yourself apart with great customer service.

Marketing

How Loyalty Programs Are Emerging as Effective Marketing Tools

All sorts of industries use loyalty programs to give customers that little extra incentive to bring them back for more

Marketing

Ways to Say Thanks

There are strategic techniques to show appreciation to your clients all year long -- techniques that benefit their companies and yours.