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News and Trends

'Demand & Supply Should Determine Taxi Fares Not The Government' Says ex-Meru Chief

While talking about the future of surge pricing in India, Siddhartha Pahwa spoke to Entrepreneur.com during IIT E-Summit in Mumbai.

Technology

Here's Why Companies Need to Invest in Cleanliness & Hygiene

The most competitive segment of cleaning industry is consumable products.

News and Trends

#9 Trends Which are Going to Rule the Beauty & Fashion Industry this Year

An important consumer behaviour to notice is the individuality that the new era consumer is embracing

Marketing

Decoding the Millennial Consumers in India

India's millennial consumers have a natural proclivity to searching information and are not satiated with the mere of enlightenment; they value the journey of discovering, experiencing and the pride associated with it.

Finance

Here's a VC's Take on Two Important Funding Trends Expected in 2017

Entrepreneur India spoke to Anand Lunia, General Partner at IndiaQuotient, on funding trends and checks entrepreneurs should make prior to picking an investor.

Marketing

How Do Brands Perform Better Via Email?

Traditional email marketing is static and unchanging, which sometimes had the effect of being confusing or vague

Growth Strategies

Entrepreneurship in Retail? You Got It, Just Follow These 5 Simple Rules!

Though there is no shortage of 'gyaan' on retail, and Brands, Malls, Consultancy companies plug a variety of metrics,

Marketing

为什么Republicans Frequent Flyers and Democrats Shop for Fun?

These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.

Starting a Business

It's Always a Good Time to Start a Business -- Unless You're Launching a Mediocre One

If your product or service falls short of great, your company won't last long.

Growth Strategies

Wooing Their Customers Back!

Here's to old wines in new bottles!

Growth Strategies

Why It's Important To Understand Consumer Base

Few excerpts from the conference

News and Trends

When Consumer Is 'Smart' King

Learning from Consumers

Marketing

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.

Finance

Shared Economy - Bringing The Consumer And The Marketer Together

In conversation with CEO of Mumbai Angels, Chandni Jafri about how sharing economy is replacing the idea of ownership

Technology

8 Bad Computer Habits You Need to Break and Why You Should

These simple everyday habits are the most common blunders we all do