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Marketing

Don't Discount the Power of Coupons In Your Mobile Strategy

Consumers like special offers and loyaty programs for use with mobile wallet apps.

Marketing

Sagging Clothing Sales Show 'Retail-On-Demand' Is Disrupting Even High-End Fashion

The Internet's pervasive reshaping of how people shop has altered the leisurely seasonal rhythms of high fashion and blurred the distinction between exclusive and mass market retailers.

Social Media

Why the American Wine Industry Needs a Shakeup

The U.S. is the world's dominant wine producer and consumer. But times are changing.

News and Trends

Low quality of products eventually leads to dangerously low profits

Q3 Profit of Nestle India drastically hit; falls 60% to 124.20 crore

Marketing

A Primer on Price Splitting: Why You Should Beware

Do you understand the many extra charges you face in this era of searching out the Internet's 'lowest price' ?

Devices

5 Things to Know When Developing an App for Millennials

Digital natives are the most desirable and most challenging market for developers.

Marketing

The Emotional Factors That Drive the Buying Behavior of Affluent Customers

Find out which 'E-Factors' are pushing the purchase of goods and services by those with money.

Marketing

4 Ways to Use Psychology to Win Your Competition's Customers

Bringing a better product to market gets you nowhere until customers are in the habit of using it.

Thought Leaders

Who Our Loyalty Experts Are Loyal To

We asked our customer service experts about the companies they love and why.

Thought Leaders

Staff Training's Surprising Role in Customer Loyalty

Educate your staff to ensure a top-notch customer experience.

Thought Leaders

Want Loyal Customers? Understand This.

Our experts help you better understand why your customers use your service to build loyalty.

Thought Leaders

Aggressive Marketing Won't Win Customer Loyalty

Our experts explain what businesses often don't understand about customer retention.

Social Media

The Consumer Revolution Has Happened and the Influencers Are Now in Charge

A survey of young mothers, who overwhelming control household spending, reveals their online research and trusted recommendations from social-media networks dominate their purchasing decisions.

Marketing

UAE's Small Business Market Should Study Customer Lifecycles

While the UAE already presents numerous opportunities for SMBs to seize, the arrival of Expo 2020 in Dubai is going to further enhance prospects for the nation's fledgling businesses.

Thought Leaders

What Do Dropbox, Green Mountain and 3-D Printing Have in Common?

These three companies are jumping on a consumer trend that will continue to gain momentum (and dollars) in the near future.