Branding
How to Build an Online Presence With Social Media
A consistent and strategic approach is required to build an effective online presence, and these three techniques can help ensure that consistency.
3 Ways to Make Your Funding Pitches Shine
Announcing a funding round is crucial to project stability and strength for your company, so your news needs to be spread as far and wide as possible. Here are three tips to increase your chances of securing coverage for your next funding round.
5 SEO Best Practices for Retailers This Holiday Season
'Tis the season for holiday internet shopping. Optimize your ecommerce SEO and website with these five hacks.
These Fatal Flaws Are Killing Brand Reputations
Stop scaring customers away by implementing several easy-to-incorporate behaviors brand-wide.
Your Personal Brand Story: Does It Need To Be A Story Of Struggle?
Everyone faces challenges, but not all stories of transformation are filled with extraordinary events — and despite popular opinion, they don't need to be.
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
Love, Lexxi founder Meg Smith wanted to create what was missing: an undergarment brand that valued style, comfort and body confidence.
Making Memes Online Can Make You Easy Money. Here's How
Memes seem to be the currency of our generation, but did you know you can also make currency by creating viral memes?
This New Tempting Marketing Tool is Not a Fad — It's the Future. Jump on the Bandwagon to Reach New Audiences
Despite packing extraordinary marketing potential, TikTok is still (relatively) sparsely populated by brands. Therefore, any brand that manages to break sound TikTok marketing strategy will likely enjoy the reach, awareness, and sales benefits that the platform promises.
5 Underrated Tips for Brands to Boost Holiday Sales
Don't let holiday shoppers scare you. Instead, follow these five strategies for optimal online holiday sales.
How to Use Social Media for Market Research
Market research can be conducted via social media channels to gain insights into industry trends and competitor activity.
How to Book Yourself on 10 Podcasts in 10 Weeks
Podcasts are quickly becoming one of the most leveraged business exposure and growth tools. Here's how you can get yourself onto ten podcasts in the next ten weeks.
You Won't Have A Complete Business or Personal Brand Without This
书保持的最大途径explain and demonstrate deep knowledge about complex subjects, issues, or expertise — all while building the author's credibility and brand.
The 7 Secrets of Truly Successful Personal Brands
Creating a solid brand is essential to your success in whatever field you enter. These seven tips will help you build the perfect personal brand.
The Biggest Mistake Brands Make With Storytelling — and How to Do It Right
The biggest mistake in brand storytelling is believing the story is all about the brand. Telling the right brand story leads to marketing resonance.
Making Your Personal Brand Work For You: The How-To
Branding is crucial to the way we are perceived, and how likely people are to buy into your vision and purchase your products.