Branding
3 of the Biggest Risks That Come With Rebranding — and How to Overcome Them
Here are some tips to manage three of the biggest risks companies face when rebranding.
Beach House Ventures Gives Beauty Brand-Building a Bold New Look
Co-founders Shaun Neff and PJ Brice announce their new one-stop shop for beauty and lifestyle brand-building and growth.
ChatGPT vs. Radical Authenticity in Personal Branding
As a personal branding expert, I have no choice but to advise you against using ChatGPT as your ghostwriter. Here's why.
5 Tactical Tips to Grow Your Brand and Create a Successful Marketing Structure
Using the analogy of a bullwhip, let's discuss how a business's functional groups should interact to create a successful marketing structure.
'No One Wants to Hear You Toot Your Own Horn' and 9 Other Rules From People With Blockbuster Personal Brands
From Pinky Cole to Gabby Bernstein, we asked ten people with devoted, lucrative followings to share the most unexpected takeaways from their wild and winding journeys of building personal brands.
3 Ways AI is Changing How Startups Build Their Brand
AI is making major headlines and touting more and more use cases in 2023. Here are three ways in which startups can leverage AI to build a brand that stands out.
An Iconic 115-Year-Old Chocolate Brand Is Forced to Change Its Look — Here's Why
The unique, peak-shaped chocolate bar was invented in 1908.
Good (and Bad) Branding Advice That Can Make (or Break) Your Success
Not all advice about branding is worth listening to, but how do you differentiate between the good and the bad?
6 Powerful Brand Storytelling Tips For Marketers
Using storytelling as a marketing tool effectively engages a target audience and establishes a connection with them. The following six tips will help marketers tell compelling stories that impact their bottom line.
7 Predictions for How Brands Will Use Virtual Influencers to Connect With Consumers in 2023
Here are seven predictions for how brands will harness the power of virtual influencers in 2023.
Why Personal Branding Is Important for Every Working Adult
Here's why building and managing a personal brand is so important.
3 Crucial First Steps You Need to Take to Nail Your PR Strategy
You don't need a fancy (read: expensive) firm to give you the goods. The best strategies take place in-house and are free to start.
How I Could Have Saved Toys "R" Us — a Lesson in Brand Building
Almost five years since Toys "R" Us officially shut its doors, let's take a deep dive into lessons learned from the rise and fall of this beloved company.
How Leadership Influences a Brand's Identity For Consumers
Your adoration and repurchase rate towards a brand or a product, by and large, is influenced by the face associated with it. For me, it's the face of a leader
The Importance of Humanizing Your Brand and How to Do it
You can build deeper connections with your customers across all marketing activities by humanizing your brand.