We Can't Rely on Venture Capital Funding to Build a Just and Thriving Entrepreneurial Economy. Here's What to Do Instead

If we hope to build a thriving economy that supports a diversity of business models and entrepreneurs, we should work to expand inclusive non-VC business funding models.

learn more about Jenny Kassan

ByJenny Kassan

Opinions expressed by Entrepreneur contributors are their own.

Theventure capital(VC) funding model is often portrayed as the new version of the American Dream — a plucky start-up founder invents a disruptive new technology, catches the eye of venture capitalists, sells the company for hundreds of millions, and spends the rest of their days sailing the Mediterranean. It's a nice story for the .01% of business owners who can — or want to — achieve that outcome.

But theVC modelis tremendously flawed. Simply put, it will never support a just, inclusive or innovative economy. What's more? Most social entrepreneurs have no interest in starting the kind of business that meets VCs' definition of success.

Reconsidering the VC Model

The many problematic issues with the VC model are well-documented. MostVC funders are white males, and startups funded by the top VCs are nearly90% maleand 72% white. Women entrepreneurs are at a particular disadvantage. While women-led enterprises areshown to drivemore revenue, they receiveless than 3% of VC funding. Women founders alsoreceive less moneywhen backed by VCs and often facehigher scrutiny与男性相比。即使在pre-VC stage where angel investors jump in, women CEOs' percentage of the pie issteadily decreasingyear over year from 2019 through 2021.

The VC model also inherently restricts the type of business that can receive funding. The model demands high growth and a fast exit (via the sale of the company or IPO) so that the investors in the VC funds (limited partners) can get paid the extremely high returns they have been promised. "Impact-oriented" VCs, while caring about positive impacts from the companies they invest in, have the same growth expectations as all other VCs. The imperative that VCs must work to get their portfolio companies to grow an average of 10 times in five to seven years to meet investor expectations is embedded in VC models.

Related:9 Ways a Venture Capitalist Can (and Should) Help Startup Founders After Closing the Deal

Businesses that can achieve the VC ideal fall into anarrow niche— usually tech startups and sometimes consumer brands. This starves our economy of a diversity of business models and businesses that provide other essential goods and services, which could be addressing the world's biggest challenges, and instead solely focuses on companies that have the potential to achieve outsized growth and market domination. In short, the cultural dominance of the VC funding model reinforces a top-down economy, defining rapid growth and an exit at a 10x multiple (at least) as the only measure of business success.

Paradoxically, the fast growth imperative results in the failure of most businesses that choose to pursue this funding model, destroying vast amounts of economic value in its wake.

But here's the good news:We do not need to rely on VC funding to build the economy of the future.Trillions of dollars out there are not beholden to the fast-growth-at-any-cost imperative. In fact, 99.7% percent of the investors in the United States are not part of the venture capital ecosystem, and entrepreneurs only need support, tools and connections to access them.

Related:3 Ways to Play the VC Game if You're Not a White Guy

Exploring better alternatives

Venture capital is justonemodel for bringing on investment, which is wrong for 99.9% of businesses. Most social entrepreneurs have little interest in the business model VC demands. They care about solving problems, treating workers well, giving back to their communities and being environmentally responsible. While they also prioritize financial success, they are not willing to put the goal of an exit (and big investor payday) ahead of all of their world-changing vision. And they are not interested in building a business for the sole purpose of making the already extremely wealthy even wealthier.

There aremany other proven waysto raise investment capital. Non-VC funding models allow entrepreneurs to create their own definition of success while offering investors a competitive financial return that does not depend on a "liquidity event" (sale of the company or IPO). And because the investors themselves are more diverse, wealth creation is more broadly distributed and not concentrated in the hands of the top 1%.

It is entirely possible for funders to raise investment capital in alignment with their mission and vision and stay in control of their business. The key is to design a customized strategy and reject the VC one-size-fits-all approach. Entrepreneurs and the legal, consulting, and support teams who surround them need to be creative about who potential investors might be, design investment offerings to fit the business and its ideal investors, and choose legal compliance strategies that allow entrepreneurs to reach out to the investors who are the best fit for them, not just the usual suspects.

Related:The Rise of Alternative Venture Capital


Culturally and professionally, we need to embrace and celebratethese alternatives.By increasing non-VC business funding models, we can help increase money flow to underrepresented entrepreneurs, make sure all stakeholders benefit from business success and support the flourishing of more diverse and innovative enterprises.

Social entrepreneurs are working to solve the world's problems and develop a thriving, inclusive, regenerative economy. Let's make our funding models just as diverse and solutions-oriented as they are and expand just and sustainable funding models that support the world we aim to create.

Related:3 Alternatives to Venture Capital Funding for Startups

Jenny Kassan

Entrepreneur Leadership Network Contributor

Founder of The Kassan Group

Jenny Kassan has over 25 years of experience as an attorney and advisor for mission-driven enterprises. Jenny’s legal practice, The Kassan Group, provides legal services, coaching, and consulting for mission-driven companies, investors, and intermediaries.

Related Topics

Editor's Pick

This 61-Year-Old Grandma Who Made $35,000 in the Medical FieldNow Earns 7 Figures in Retirement
A 'Quiet Promotion' Will Cost You a Lot —Use This Expert's 4-Step Strategy to Avoid It
3 Red Flags on Your LinkedIn ProfileThat Scare Clients Away
'Everyone Is Freaking Out.'与硅谷银行发生了什么?Federal Government Takes Control.
Leadership

How to Detect a Liar in Seconds Using Nonverbal Communication

There are many ways to understand if someone is not honest with you. The following signs do not even require words and are all nonverbal queues.

Business News

Meta Employees Interrogate Mark Zuckerberg in Town Hall Meeting

The CEO fielded tough questions from rattled staffers at an all-hands meeting.

Business News

Amtrak Introduces 'Night Owl' Prices With Some Routes As Low As $5

The new discounts apply to some rides between Washington D.C. and New York City.

Business News

Carnival Cruise Wants Passengers to Have Fun in the Sun — But Do This, and You'll Get Burned With a New $500 Fee

The cruise line's updated contract follows a spate of unruly guest behavior across the tourism industry.

Business Ideas

55 Small Business Ideas To Start Right Now

To start one of these home-based businesses, you don't need a lot of funding -- just energy, passion and the drive to succeed.

Business Solutions

This Highly Rated App Could Help Business Owners Stay Organized

Get your business in order with this personal organizer app on sale for $60.