Inside Richard Branson's New Cruise-Line StartupThe Florida headquarters has shuffleboard (of course) and a fresh new culture.

Virgin Voyages wants to make cruising cool. The newRichard Bransonventure is aimed at travelers ages 18 and older -- "sailors," as the company calls them -- who would normally never set foot on a cruise ship. As Virgin Voyages builds its hip new ships, complete with a lounge called The Athletic Club that will be home to the largest daybed at sea, it's also building a brand-newcultureat its headquarters in Plantation, Fla. The office, designed by IA Interior Architects, draws on Virgin tradition -- lots of purple and red accents, especially in the enormous glass "red room" where employees gather for company-widemeetings. Neon signs and a bathtub full of (plastic) flamingos keep the nautical-inspired space fresh and fun, and when the first ship sets sail in 2020, this crew will be ready to see it off.

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