How the Founder of Dylan's Candy Bar Built an Irresistible BrandFounder Dylan Lauren explains how she broke through a sugar-stuffed market to build one of the most beloved sweets brands in the world.

Oh my God, that's terrible!"Dylan Lauren has just taken a bite out of an organic peanut butter cup, let out a sound almost identical to Lucille Ball's signature "uugh," and promptly spat out the barely masticated substance into a napkin. She then slides one across the table and suggests that I try it for myself. So I do, and she's right -- it's terrible, and tastes every bit as you'd expect a sugar-free, dairy-free, gluten-free Reese's-cup facsimile would.

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