Company Spokesperson

ByEntrepreneur Staff

Company Spokesperson Definition:

A person who represents a company, industry or cause in the media

A spokesperson is usually a member of a company's marketing department, another company employee (the CEO or a corporate communications director), or a member of a public relations firm hired by the company. Their task is to present a professional "face" and consistent message for the company in media interviews.

A spokesperson can also be a celebrity hired to increase the visibility or reputation of a company in the media. Additionally, industries often have spokespeople who are experts called upon by press to represent said industry.

More From PR

Company Spokesperson

A person who represents a company, industry or cause in the media

Press Kit

A comprehensive package of information outlining a company's products and services most frequently sent to members of the press

Press Release

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments

Public Relations

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives