Walmart+ Subscribers Now Can Access Paramount's Streaming Service
Walmart and Paramount+ are partnering up to sweeten the deal for customers.
ByGabrielle Bienasz•Originally published
People who subscribe to Walmart+ will soon be able to access the streaming service Paramount+.
The Wall Street Journal was thefirst to reportthe partnership between the two companies, but theproject was confirmedin a press release Monday.
"With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less, too," said Chris Cracchiolo, senior vice president and general manager of Walmart+ in the release.
Walmart+ aims to compete with Amazon Prime and includes a variety of perks like free home grocery delivery, fuel discounts, and now, the Paramount+ Essential Plan subscription, which costs$4.99 a monthwhen you purchase it by yourself. Walmart+ costs $12.95 a month or $98 a year.
It's cheaper than Prime, which costs $14.99 a month or $139 a year.
AsCNBC notes, Paramount's streamer includes things likeSpongebob SquarepantsandThe Godfather.
It's another chess board move in the increasingly intricate world of streaming services: Netflix isgetting into advertisingand will add a tier with commercials, HBO Maxis merging with Discovery+, and Disney+, including ESPN+ and Hulu,just surpassed Netflixfor total subscribers.
Walmart posted an 8.2% year-over uptick in quarterly revenue in its most recentearnings report on Tuesday.
