Kevin O'Leary Slams Anheuser-Busch CEO's Listening Tour, Says It Won't Stop Bud Light Backlash for One Huge ReasonAnheuser-Busch U.S. CEO Brendan Whitworth announced plans to hear consumers out this summer.
ByAmanda Breen•
Key Takeaways
- CEO Whitworth's listening tour follows intense criticism of Bud Light's partnership with Dylan Mulvaney.
- O'Leary says a tour will just keep the controversy in the press — and the CEO can expect "an earful."
Anheuser-Busch U.S. CEO Brendan Whitworth plans to embark on a listening tour this summer amidcriticism for Bud Light's collaborationwith transgender influencer Dylan Mulvaney, perAxios.
ButShark Tank'sKevin O'Learysays that Whitworth's trek won't be enough to revitalize the brand — and he plans to teach the "unprecedented" case to college students,Fox Businessreported.
Related:Bud Light Maker Anheuser-Busch Laying Off Hundreds of Workers
"I don't think [the listening tour is] going to work," O'Leary told the outlet. "He is going to get an earful. There's no question about it."
One of the biggest issues with Whitworth's listening circuit? The tour will keep theBud Light controversya frontline press item, O'Leary warned — so the backlash won't die down.
From April to June, Bud Light sales were approximately 25% lower year over year in every single week,CNN Businessreported. O'Leary says the brand's fall is "so extraordinary" that he intends to teach it when he guest lectures at colleges this fall.
Although Bud Light lost its title as the U.S.'s best-selling beer to Modelo in May, Anheuser-Busch InBev CEO Michel Doukeris revealed on a recent earnings call that angry customers boycotting the brand haven't meaningfullyimpacted the company's global sales.
Related:Bud Light Dons 'Star of Death' at Costco After Mulvaney Backlash
Anheuser-Busch InBev is up more than 10% year over year.
