Costco Stamps Bud Light With Its 'Star of Death' After Severe BacklashBud Light sales are down more than 30% compared to June 2022.
ByAmanda Breen•
Key Takeaways
- Bud Light's dipping revenue could impact its retail presence
- Customers saw a tell-tale asterisk on cases of the beer at Costco
- Bud Light's maker is not on the brink of financial collapse
Bud Lightsales are down more than 30% compared to last June following the brand's partnership with transgender influencer Dylan Mulvaney, perFox News.
And the slumping revenue is having a major ripple effect when it comes to the brand's retail presence: Customers have spottedCostco's asterisk denoting products that won't be restocked — also known as the "star of death" — on cases of the beer,TheStreetreported.
Related:Bud Light Offers Rebate for July Fourth, Basically Free Beer
Bud Light has launched a significant summer campaign, complete with money giveaways and other promotions, in a bid to boost sales and win back its title as America's No. 1 best-selling beer — a designation it lost toModeloin May,The New York Timesreported.
Although Costco has yet to confirm that Bud Light won't return to its shelves, members posted evidence of their "star of death" sightings on social media. "COSTCO says... STAR OF DEATH for Bud Light * it will not be restocked," one usertweeted.
好市多说. .. STAR OF DEATH for Bud Light * it will not be restocked. ?pic.twitter.com/hWYTXEckDA
— SHARKINTHEWATER (@s_h_a_r_k_e_y)July 11, 2023
Despite claims swirling onsocial mediathat Bud Light-maker Anheuser-Busch InBev is going bankrupt, there's "no truth" to such drastic assessments, a spokesperson for the company toldAP News.
Related:Bud Light Launches 'Biggest Campaign Ever' to Win Back Customers
其他行业专家,强调那t the company holds billions of dollars in assets and that its stock continues to climb, per the outlet.
