Angry Customers Boycotting Bud Light Haven't Meaningfully Impacted Sales, Says Anheuser-Busch CEOAB InBev CEO Michel Doukeris addressed the controversy on an earnings call.

ByAmanda Breen

Key Takeaways

  • The U.S. decline in sales is negligible in the context of global volume.
  • Bud Light has resumed traditional advertising and kicked off a summer campaign.

It seems the backlash againstAnheuser-Busch-owned Bud Light for its partnership with transgender influencer Dylan Mulvaney isn't as detrimental to the company's sales as some might believe.

Anheuser-Busch InBev CEO Michel Doukeris addressed the controversy's impact on an earnings call, saying that although he didn't want to "minimize" it, the dip inBud Light's U.S. sales during the first few weeks of April accounted for just 1% of the company's total global volumes for that period,TheStreetreported.

Related:Bud Light Dons 'Star of Death' at Costco After Mulvaney Backlash

Even though Bud Lightlost its titleas America's top-selling beer to Modelo in May and Costco appears to have stamped its cases with the "star of death" ahead of a likely pull from shelves, Doukeris stressed that any consequences from the social media promotion will not have a lasting effect on the company.

"With this perspective, and in the context of our global business, we believe we have the experience, the resources and the partners to manage this," Doukeris said on the call. "And our full-year EBITDA growth outlook is unchanged."

Bud Light has resumed its traditional advertising and even kicked off its "biggest summer campaign ever," per thecompany, complete with an "Easy to Summer" commercial set to "Good Times" by Chic and other giveaways and promotions.

Related:Bud Light Offers Rebate for July Fourth, Basically Free Beer

"We continue to be committed to the programs and partnerships that we have forged over decades with our consumers and with organizations that represent a wide range of communities where we operate," Doukeris said, per TheStreet. "We work every day todelight our consumersand bring people together. When we do this well, our brands perform."

Wavy Line
Amanda Breen

Entrepreneur Staff

Features Writer

Amanda Breen is a features writer at Entrepreneur.com. She is a graduate of Barnard College and received an MFA in writing at Columbia University, where she was a news fellow for the School of the Arts.

Editor's Pick

Related Topics

Business News

Google Engineers Rake in Big Bucks with Base Salaries up to $718,000, According to a New Report

The data comes from an internal spreadsheet shared among Google employees, comprised of information from over 12,000 U.S. workers for 2022.

Business News

Say Hello to the 'Iced Pumpkin Cream Chai Tea Latte': Starbucks New Fall Menu Leaked Online

Instagram influencer exposes an alleged menu from the mega-coffee chain that has some customers delighted and depresso.

Business Ideas

The Top 10 Home Business Ideas for 2023

Can't figure out which enterprise you should launch in 2023? Check out 10 stellar home business ideas to get inspiration.

Business Models

Tap Into Boundless Success Potential With These Remote Business Ideas

Are you tired of getting up in the morning, getting in your cold car, and driving to work? Then don't. Check out these remote business ideas.

Business News

'You'd Do That For Your Mom': Margot Robbie Reveals That She Paid Off Her Mom's Mortgage With Paychecks

The "Barbie" star earned an estimated $12.5 million for the film.

Growing a Business

We Will Inevitably Lose Skills to AI, But Do The Benefits Outweigh The Risks?

The discourse around AI has often been painted in a tone of gloom and doom, with critics suggesting that we are bound to lose essential skills to our AI counterparts, a phenomenon we can call the "ChatGPT effect." Yet the reality is that losing certain skills to AI, much like the advent of calculators and the internet, is not only inevitable but also beneficial to human progress.