Deals, New Products and Freebies for 'Force Friday,' a Completely Made Up Star Wars HolidayFollowing in the footsteps of Alibaba and Amazon, Disney is putting forth a shopping event of its own: Force Friday.
ByNina Zipkin•
You probably know aboutAlibaba's Singles' DayandAmazon's Prime Day, but have you heard about Force Friday?
In 2015, the minds at Disney and LucasFilm came up withForce Friday, a big event rolling out the merchandise tie-ins to the the first new Star Wars film in a decade, the highly anticipated seventh installment in the series,Star Wars: The Force Awakens.
Two years later, they are back at it again with Force Friday II, the official reveal of all the merchandise related toStar Wars: The Last Jedi, which will hit theaters this December.
Related:New Star Wars Film Is a Marketing Force Brands Should Study
Now, if the move seems a little cash-grabby, we honestly can't be too mad at the folks at Disney for attempting to turn this Sept. 1 into a shopping event, because the numbers already on the books speak volumes.
Ahead of the opening ofThe Force Awakensin December 2015, analystspredictedthat up to $6 billion in Star Wars branded merchandise would be sold in the first year after the movie's release.
Related:The Entrepreneurial Genius of 'Star Wars'
And last summer, the Licensing Industry Merchandisers AssociationreportedthatStar Wars products helped bump the global retail sales of licensed merchandise up by 4.2 percent in 2016 to a whopping $251.7 billion.
Which goes to show that if you're paying attention to what your customer wants, you too can create a shopping holiday of your very own.
But while you're doing that, check out some of the coolest Star Wars items you can pick up during Force Friday to make your office feel like it's in "a galaxy far, far away."
Target
Wake up with help from this的发烧友coffee mug.JCPenney
Hold all the secrets to the galaxy with thisR2D2pin.ThinkGeek
Look sharp with thisDarth Vaderlightsaber tie.Bed, Bath & Beyond
Welcome your employees to the dark side with thisdoorway mat.