Emily Washcovick

Small Business Expert at Yelp

As Yelp’s Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host ofBehind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.

Latest
Growing a Business

How Reviewers Can Help Local Businesses Thrive

In this episode, Gwyn C., a Yelp Elite reviewer, reveals an insider's perspective on how she writes online reviews and provides examples about how small businesses can leverage customer feedback.
Growing a Business

Building a Tight-Knit Community as a Small Business

The owners of The Little Giant Muay Thai revolve their business around building a community, helping them rank #3 in Fitness & Instruction our America's Favorite Mom & Pop Shops List.
Starting a Business

The Opportunities We Unlock As Solopreneurs

In this episode, Angela Shen, owner and founder of Savor the Wild Tours, discusses starting a new business and changing her approach after selling her first business, Savor Seattle.
Growing a Business

A Culinary Renaissance in Southern California

Viet Nguyen, CEO and executive chef of Kei Concepts, is building a legacy. Although his business encountered several challenges, his loyalty to his personal mission, supportive staff, and hospitality-centered business model is making an impact on his customers, community, and industry.
Growing a Business

Expert Advice for Supercharging Your Business's Customer Service Training

Service culture guide Jeff Toister shares his tips on how to provide employees with effective customer service training to impress your customers.
Growing a Business

How a Solopreneur Creates Word-of-Mouth Marketing Magic

Trickery owner Aaron Rabkin shares the magic behind his solo business, which has maintained 100% 5-star reviews over six years of operation.

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