Emily Washcovick
Small Business Expert at Yelp
As Yelp’s Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host ofBehind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.
Latest: Page 12
Third Culture: Turning a Passion Into a Product
Having a product worth waiting in line for is something many business owners aim for - knowing that what you're offering is worth both a consumer's time and money.
Tercera cultura: convertir una pasión en un producto
Tener un producto por el que vale la pena esperar en la fila es algo que buscan muchos dueños de negocios: saber que lo que está ofreciendo vale tanto el tiempo como el dinero del consumidor.
Overnight Success Takes Ten Years
Mignon Francois, owner of The Cupcake Collection, discusses pandemic pivots but, more importantly, we hear from her on how she turned a business - started from nothing - into a two location success.
El éxito de la noche a la mañana lleva diez años
Mignon Francois, propietaria de The Cupcake Collection, habla sobre los pivotes de la pandemia pero, lo que es más importante, escuchamos de ella cómo convirtió un negocio, que comenzó de la nada, en un éxito en dos ubicaciones.
Building a Business on Ownership Mentality and Meaningful Customer Relationships
com的时候es to selling a luxury product, it's important to cultivate a relationship with your consumer and understand their motivations.
Construir un negocio sobre la base de la mentalidad de propiedad y relaciones significativas con los clientes
Cuando se trata de vender un producto de lujo, es importante cultivar una relación con su consumidor y comprender sus motivaciones.
