Why We Stay in Dysfunctional Relationships When We Know It's Best To Walk AwayOnce you realize you're pouring time into an unsuccessful venture, project or partnership, why is it so hard to exit and invest your time elsewhere?
Your ability to successfullymanage your timeas an entrepreneur has more than you would think to do with the people you surround yourself with.
Entrepreneurs often hold onto "dead weight" because they want to believe once they invest in something, it's worth holding on to. But even after you realize someone is holding you back orharming you, why is it so hard to send them (or it) packing?
You can thank thesunk cost fallacyand its strangely strong grip onhuman behavior.