Opinions expressed by Entrepreneur contributors are their own.
It's not exactly a magazine--and it's not exactly a mailorder catalog, either. Rather, what publishing veteran Amy Crainhas created with the bimonthlyROOMis a little bit of both."A lot of people use the term `magalog,' " offersCrain, 31. "That's pretty descriptive."
Descriptive, yes--and intriguing. Drawing upon her experience asan editor atHouse & Gardenmagazine, Crain crafts ahome decor showcase inROOM. Text blends with stylishphotography; editorial sensibility merges into shoppingfunctionality. Though everything in the publication is for sale,selling isn't its only service. Observes Crain, "It hasthe feel of a magazine."
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Access to all of our premium content and an ad-free experience
- Entrepr免费订阅eneur Magazine
- Four free e-books a year and 20% off everything from our bookstore
- Exclusive events with business celebrities and successful entrepreneurs
