Target Markets
How to Research Your Market
Do your homework before opening your doors to avoid business-busting mistakes.
Selling to Your Best Prospects
Don't worry about selling to everyone. Use these tips for identifying and targeting your best sales prospects.
Market Strategies
This section of your business plan is where your hard market research work will pay off.
Write a Creative Marketing Plan in 7 Sentences
Our Guerrilla Marketing coach explains the quickest way to create an effective marketing plan, plus 7 ways to ensure its success.
75 Startup Secrets
Here are the tips, tricks and inside info you need when starting a business.
How To Tackle a New Market
Ready to grow your business? Follow this step-by-step approach to winning new customers.
How to Take Your Company Global
Global growth can be both daunting and rewarding. Here are the steps to take, the mistakes to avoid, and the basics of exporting and importing.
How to Create a Direct Marketing Campaign
Get your biz through the mail when you create a professional direct mail campaign. We'll tell you how with 7 steps to get started and all you need to know about marketing materials.
Conducting a Market Analysis for Your Business Plan
One of the most critical sections of your business plan is your market analysis. Find out just what information you need to know about your potential customers.
Exploring Multiple Marketing Options
When it comes to marketing, there's more than one way to get your message across. Find out why a multipronged approach may be the best option for your company.
目标市场,重复
Use a marketing process to reach your customers instead of a one-time event, and watch the biz roll in.
Direct Marketing 101
Deliver your marketing message to a precise audience with direct marketing. Read on to learn the basics, including building a mailing list, renting one and conducting your campaign.
Pros and Cons of Expanding Your Product Line
Diversifying may bring in new business, but it could also hurt your brand. Here's how to determine if it's the right move for your company.
How to Reach Your Target Audience
Narrow your focus to get your message out to potential clients.
Define Your Target Audience to Grow Your Sales
Who is your target customer? If you have more than one answer to this question, it's time to retool your marketing plan.