Target Markets
How to Target Your Message to Find Customers
Small businesses don't need a data crunching geek squad to identify and reach more qualified groups of customers. Consider the following strategy.
Market Research: What It Is and How to Conduct It
To boost your competitive advantage, you may want to do market research. Entrepreneur is here with a guide on market research and how to conduct it.
Five Tips for Marketing to College Students
Use these strategies to help you hit a constantly moving target.
How to Do Market Research--The Basics
Is your business a product in search of a customer? Use these tips to create a product or service customers will clamor for.
How to Identify and Reach Underserved Markets
Go beyond demographics by targeting specific types of people.
3 Steps to the Right Marketing Mix
How to create a marketing mix that will get your business off to a flying start.
The 3 M's of Starting a Business
Market demand. Market size and structure. Money. Explore them all before diving into your startup.
Profit from Niche Markets
Smaller markets don't have to mean small bottom lines. With niches, the sky's the limit.
Plan Your Marketing Now
Use this simple worksheet for planning a year of successful marketing.
The Fastest Way to Find New Customers
Tap into your customer base by piggybacking on established businesses with similar target markets.
Researching the Inventions Market
Want to know if your new product will be a hit? Start your research today.