Social Media Metrics

Business News

14 Tools Every Entrepreneur Needs for Managing Social Media

With the explosion of social media, it is hard to keep tabs on your online-marketing strategy across all platforms. These tools can help you do just that.

Growing a Business

Getting Your Small Business to Scale Like a Tech Startup

With small businesses starting to think more like tech startups in terms of innovation and growth, here are a few tips to help companies get started down that path.

Social Media

TiVo Takes a Look at America's Viewing Habits

While 69 percent of people say they surf the internet while the TV is on, 76 percent said their primary focus is actually watching what's on TV, according to a new survey.

Social Media

Entrepreneur's 10 Hottest Stories About Social Media in 2013

It was a crazy year for Facebook, Twitter, LinkedIn - you name it. Here's a roundup of our most clicked-on stories about social media.

Social Media

5 Ways Social Media Can Destroy Your Business

Social media can be a tool for driving engagement and sales. But if not handled correctly, it can waste your time, money and even damage your brand.

Social Media

As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement

Curalate uses image recognition software to give marketers more insight into their Instagram and Pinterest posts.

Social Media

LinkedIn Rolls Out Enhanced Analytics Suite for Businesses

If you manage one of the three million company pages on LinkedIn, the site's new analytics tools could help you learn more about your followers.

Social Media

3 Innovative Ways Startups Are Driving Results Over Social Media

How these small businesses are pushing the needle beyond hunting for simple likes, re-pins and re-tweets.

Social Media

YouTube Success: Tracking Your Video Performance

Find out who's watching your YouTube videos, and how you can improve your video results.

Social Media

How to Get Your Money's Worth From Social Media Campaigns

In this special 'Ask Entrepreneur' feature, marketing expert Jason Falls on tracking the value of social media marketing.

Social Media

5 Easy Steps to Measure Social Media Campaigns

If you're using social media for your business, know how your content is helping you achieve your company's goals. Here's how.

Social Media

Still Stumped by Social Media? Google Wants to Help Figure Out What's Working

Want to find out how your Twitter and Facebook posts are affecting your bottom line? Google's new reports might provide the answer.

Social Media

Social Media Breakdown: How Kred Can Make Your Business Smarter

When it comes to measuring online influence, a new tool attempts to present a fuller picture for entrepreneurs and those they follow.