Social Media Metrics
5 Ways to Tell If You're Doing Social Media Right
More followers and more fun are just some of the criteria of success.
Pitch Perfect: How to Turn a No Into a Yes
Social media is not a one-night stand; it takes time to build and continually nurture this relationship.
Social Analytics: How Necessary Are They?
Our resident 'geek' tells us if social media analytics add up to business success.
6 Must-Have Tools to Boost Your Social-Media Productivity
Monitoring and analyzing multiple social-media channels faster and better opens more time for growing your business.
16 Tools Every Social Media Manager Should Be Using Right Now
With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
How to Set Social-Media Goals That Will Move Your Marketing Forward
When it comes to social media, the 'see what sticks' mentality isn't always recommended.
5 Things to Look for in Social-Media Analytics
Social media ROI is a top concern for many brand's social media managers. PR and marketing pros can tackle the measurement beast through these five tips.
Why ROI is, Literally, the Last Metric for Evaluating Your Content-Marketing Plan
Keep a close eye on whether your audience is engaged and enthusiastic for your content or there won't be any return on investment to measure.
There Are No Shortcuts to Success in Social Media
A social-media expert can't give you the secret to their success in five minutes, so don't ask.
A (Good) Picture Is Worth a Thousand (Text-Only) Posts
Word-of-mouth is no longer just about the words. A smart social-media policy brandishing photos can help varnish a business reputation.
The Art and Science of Getting Content Shared on Social Media
Why any one post goes viral may always be a mystery but science and experience are revealing techniques for getting your content noticed and shared.
The 5 Habits for Social-Media Success
While social media allows you to meet new people, connect with potential customer and hone relationships with business partners, it can be draining. Here are a few tips on remaining productive on social media.
Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts
For our Ask the Expert column, marketing guru Joanna Lord highlights the top tools she uses for social media.
Why Winging Social Media Won't Cut It Anymore
Are you a company that has a presence on various social media platforms, but instead of approaching it with a strategy, you're throwing content up there and hoping it will stick? Then keep reading.
Want to Gain Influence on Social Media? Get to Work.
There are no easy tricks when it comes to building a social-media audience. It takes work, and the more you put into it, the more you will get out of it.