Setting prices
How to Calculate 'Breakeven'
Follow these steps carefully. If you miscalculate, you're poised to make all kinds of bad business decisions.
Understanding the Difference between Gross Margin and Markup
Does your head explode trying to figure out your smartest price? Help is on the way.
Cutting Your Price Has No End But Adding Value Has No Limits
You're going to lose a race to the bottom; only the biggest firms win those. Go in the other direction, aim for the top pricing tier and watch your margins grow.
How CREO Snapped Funding From Top League Investors
Smartphone market is like a fish market today, there is no differentiating factor between products
Coolest Cooler Asks Backers for More Money
After pricing the product too low, backers are being asked to pay another $97 for expedited shipping.
Marriott Offers Lowest Rates to Loyalty Program Members
The hotel chain is taking on online travel agents like Expedia and Priceline.
3 Ways Offering Something for Free Can Actually Make You Lots of Money
Here's why those operating in software or on the Internet should zero in on "thinking zero" to get a leg up on competitors.
箴小贴士嗨tting the Pricing Nail on the Head
To make sure you find the sweet spot when it comes to pricing your product or service, follow this marketing expert's advice.
Study: Women Pay Thousands More Than Men for Products
New York City's Department of Consumer Affairs looked at almost 800 products from more than 90 brands.
5 Tips for Setting Your Optimum Price
The customer perception of the value of your offering may surprise you, but it's what counts the most.
Square to Price Shares for IPO Today
The company run by founder Jack Dorsey will debut Thursday on the New York Stock Exchange.
When You're Comfortable With Your Prices It's Time to Start Charging More
Raising prices is raising the bar on the value you will deliver to the people you're asking to pay you.
Chipotle Raises Prices in San Francisco After Minimum Wage Hike
As San Francisco becomes an even pricier place to do business, it's becoming more expensive to buy burritos.
How to Set Prices for Your Child-Care Service
Learn to determine pricing that will make you a profit but won't scare away parents.
Mastering the Art of Pricing: What the Textbooks Don't Teach You
Lesson one: Forget about surveying your customers to price products for which they have no concept of price.