Product Launch
You May Have an Awesome Product, But It Won't Mean Much Without a Marketing Plan
A great marketing plan is simple and thoughtful. It starts by recognizing that one launch, one day, one event may not be enough to lead to a critical mass of adoption.
Uber Launches a New Carpooling Service in China
The service allows drivers to pick up passengers on their way to and from work.
Google Launches Home Wi-Fi Router
The router, called OnHub, is the first step toward preparing for the connected home.
How Startups Can Take Advantage of Netflix's Early-Release Strategy
In the public-relations game, the brand that comes out first often makes the biggest splash.
Smart Startups Learn How to Create and Manage Hype
What most entrepreneurs fail to appreciate is that even the most basic marketing takes time, money and creativity.
'A Significant Change in Mindset' Is Coming to the Way Apple Launches Products
Apple retail chief Angela Ahrendts is trying to usher in a new way for her company to handle new product launches.
5 Steps to Developing Your Tech Product
While developing your own tech product may seem overwhelming, it is achievable -- even for non-techie entrepreneurs.
4促使成功的秘密uct Launch
Anyone can put something together and tell people to buy it, but it takes an intentional plan to do a launch right.
6 Steps to a Successful Product Launch
There's never a guarantee that a new product will connect with the marketplace, but properly preparing is vital.
Your Product Launch Feels Like the Super Bowl But It's Really the Start of the Season
The process of bringing a product to market is grueling preparation for the demands of what follows.
A Blueprint for a Killer Product Launch (Infographic)
To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.