Product Launch
8 Steps for the Perfect Product Launch
Heighten your visibility, avoid costly mistakes and build buzz with these strategies.
How to License Your Hit Idea to a Market Leader
How a California inventor got fed up with available gift-wrapping options and created something better, getting into big-box stores in just two years.
From Backers to Buyers: How Kickstarter Helped Me Launch a Product the Traditional Way
Here are five things I learned from crowdfunding that prepared me to take the leap.
4 Strategies for a Strong Early Marketing Plan
Start marketing before your launch, and customize your approach to the product and its target market.
Want to Be Great? Embrace Embarrassment. Advice on Imperfection from Reid Hoffman, Sheryl Sandberg and Mark Zuckerberg.
Top leaders in the tech world explain why it is so imperative to launch your startup sooner, rather than later.
4 Great Tips for Planning a (Nearly) Perfect Product Launch Party
Whether you're going to have a small soiree for angel investors or a full-out bash, you'll need to create a plan and go from there.
From Prototype to Production: 3 Things You Must Do
There's no substitute for research. Your success depends on knowing what it costs to create your product and finding the best way to build it.
Why You Should Take a 'Wait-and-See' Approach to New-Product Launches
Instead of being first to the marketplace, being last may actually present more opportunities.
Why Mark Zuckerberg Runs 10,000 Facebook Versions a Day
In a rare interview on the podcast 'Masters of Scale,' the Facebook CEO shares how his obsession with testing everything has helped his company scale.
How to Build Buzz and Launch Your Company
Don't launch with a whisper; launch with a roar. Here's how.
6 Tangible Steps to Launch an MVP Product
A lackluster response from potential customers doesn't mean you've failed -- it just means you've succeeded at understanding what the market doesn't want.
3 Road-Mapping Sins That Could Kill Your Next Product
The road map is a vital part of product development. But only if it's done correctly will it save your company from a rude awakening at launch time.
从蛋糕to Muffins: How Baked by Melissa Plans to Find Sweet Success Once Again
On top of cupcakes and macarons, the New York bakery chain just added muffins to its offerings.
Be Prepared for the Startup J-Curve
Don't abandon your plan the first time things don't go as expected.
The Art of Failing Well
Admitting mistakes is how we stretch and grow. Make the most of these critical learning opportunities.