Personal Branding

Growing a Business

5 Proven Ways Your Commoditized Business Can Add New Value (Starting Today)

To survive, your commoditized business needs to find new ways of providing real, reliable value.

Branding

6 Tips for Successfully Communicating Your Personal Brand

Follow these simple guidelines to stand out from the crowd and effectively broadcast your own personal brand to the world.

Branding

Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?

个人的布ng is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.

Marketing

Avoid This Common Mistake When Writing Your First Business Book

New authors are often full of ideas for their first book. That's not always a good thing.

Marketing

Here's How Writing a Book Can Give Your Brand a Much-Needed Boost

Writing a book builds your personal brand and brings significant professional advantages -- and it doesn't have to be as hard as you might think.

Branding

The Misunderstood Role of Personal Branding Within Organizations

How your employees portray their involvement and build a personal brand within your company can be as influential as the organization's marketing efforts.

Branding

3 Reasons You Should Treat Your Personal Brand Like Your Childhood Piggy Bank

If you're pushing a good product without much success, it might just be that you haven't got enough "trust nickels" in your brand bank.

Social Media

This Is Why You Should Have That Verifying Blue Checkmark on Your Social-Media Accounts

Social-media verification is more accessible than ever before, and it can work wonders for your business or personal brand.

Branding

How to Take a Corporate Headshot That Will Put You Miles Ahead of Your Competitors

A good corporate headshot will make a positive first impression and help generate new business.

Branding

13 Fun Facts That Will Make Your 'About Me' A Lot Less Boring

Don't let your professional bio fall flat. Here's some advice on how to inject a bit of personality.

Thought Leaders

More Than Money: 4 Types of Value Found in a Self-Published Book

Stop focusing so much on book sales.

Marketing

The Danger of Linking Yourself to Your Brand

If you are too far at the forefront of your brand, here's what you need to consider.

Branding

3 Ways You're Killing Your Brand

You know you're better than your competitors. Everyone else should know it too. But if you don't get your brand right, you may kill your shot.

领导

How to Use Your Personal Brand to Strengthen Your Leadership Identity

Use what you stand for as a person to become a stronger leader for your small business employees.