Consumers Want Video Content. Why Not Use It to Strengthen Your Personal Brand?Personal branding is set to dominate marketing in the near future, and video content that uses this approach can take your efforts to the next level.
ByHope Horner•
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Rumor has it that personal branding is set totransform marketing in 2021, but not in the way you might think. Today, the concept is more focused onhumanizing business— and those behind the business. By establishing and strengthening a founder's personal brand, there's an opportunity to put a face and personality to a larger brand's name. It can also help establish a sense of integrity or expertise when that founder becomes a credible spokesperson who can highlight the company's progress and long-term victories.
Email newsletter Morning Brew has always done a great job at this. Its co-founders,Alex LiebermanandAustin Rief, are especially present on social media, Twitter in particular. The two also encourage their employees to do the same, which really elevates the sense of thought leadership coming out of the brand as a whole. With each subsequent post, they continue to weave a stronger and stronger identity that helps the brand stand out and elevate the company above the competition.
