Consumer Psychology
How to Build Strong Consumer Trust for Your Product in Market
Here's how you can win consumer trust and keep it intact to build your brand
It's Official: Customers Prefer Sustainable Companies
An authoritative new study finds that regardless of product category, brands with legitimate sustainability claims do better.
5 Sneaky Psychology Tricks Advertisers Use to Get Our Business
Pay attention to the tricks that 'get' you. Then replicate them in your own business.
5 Insights Into Human Behavior That Will Boost Your Sales and Marketing
You need to deal with people as they are.
How to Manufacture Sales Urgency (Without Sounding Like a Scam Artist)
If you're struggling to drive urgency in your business, here are three ways to do it
10 Psychological Tricks to Boost Your Website's Sales
The least nudge is often all that is needed to get a wavering customer to purchase.
#7 Psychological Theories Every Marketer Should Consider
The beauty of the theory of reciprocity is that it is premised on the policy of give and take
3 Unconventional Sales Tactics That Will Close More Deals
If you keep marketing the same way you have in the past, you'll keep getting the same results. Try something different.
Use Tradition and Ritual to Thrive In the Experience Economy
Smart design and new technology fuse to deliver what customers really want: a connection that resonates with the power of memory.
Power of the Purse: Consumer Activism Emerges As the New Feminist Brand
Women are leading effective consumer boycotts of companies that do business with Trump brands.
Decoding the Millennial Consumers in India
India's millennial consumers have a natural proclivity to searching information and are not satiated with the mere of enlightenment; they value the journey of discovering, experiencing and the pride associated with it.
为什么共和党人频繁Flyers and Democrats Shop for Fun?
These quirky differences in consumer behavior between members of the two parties matters more to marketers than to politicians.
Trust Science to Help You Build Your Personal Brand
Make neuroscience work for you by choosing colors, fonts and imagery that prompt consumers to act.
3 Surprising Takeaways From Robert Cialdini's 'Pre-Suasion'
The new book includes a combination of big-picture insights and actionable tactics that will make this an instant classic.